The customer interview is intended to measure the degree of customers’ satisfaction. This form of one on one survey with clients is to determine, what they value, complain about and expect of your establishment or your competition.
Interviews can be conducted at the cash register, outside the establishment or in the parking lot. They can also be done by telephone and recorded.
Taking advantage of this special time with customers, a gift as a sign of appreciation may be given at the end of the opinion gathering which allows you to heighten customers’ loyalty.